The Official Retailer of University of Michigan Athletics

For more than 20 years, the M Den has been proud to bring the finest selection of clothing, merchandise and gifts to the University of Michigan family. As the official retailer of the University of Michigan Athletic Department, we strive to make our level of quality and service worthy of the “Leaders and Best” - and to honor the tradition of excellence that sets the university apart. Headquartered in Ann Arbor, we maintain a physical connection to the university and its programs that helps us continually expand our offering of merchandise that will enhance the Michigan experience for alumni, faculty, fans and current students.

Your M Den Purchase Truly Makes a Difference

Every purchase made through the M Den results in direct support to University of Michigan Athletic programs. As the official retailer of U of M Athletics, the M Den returns a much greater portion of each sale to the university than other vendors. We consider it a privilege to be able to work together with the athletic department to meet the financial challenges associated with modern collegiate athletics. When you purchase from the M Den, not only are you assured of the highest-quality official merchandise - but you also have the satisfaction of knowing that you have truly helped support the programs that make you proud to be a Wolverine!